In-stream marketing campaigns, especially on popular streaming platforms, have become an essential tool for brands targeting the thriving gaming community in Saudi Arabia. With a high percentage of the population interested in gaming, the Kingdom has become one of the leading markets for video games in the MENA region. But which games work best for in-stream marketing campaigns? Here’s a look at some of the most popular games that can effectively reach audiences and amplify brand visibility in Saudi Arabia.
1. PUBG Mobile
PUBG Mobile remains a favorite in Saudi Arabia, thanks to its highly competitive nature, engaging gameplay, and availability on mobile devices. PUBG Mobile’s battle royale format makes it a perfect game for streaming, as each match is unpredictable and filled with suspense, keeping audiences engaged. Brands can partner with popular PUBG streamers for sponsored segments, in-game events, or product placements to target a wide demographic of Saudi gamers. PUBG’s cross-generational appeal also means that brands can reach both younger players and older fans of the battle royal genre.
2. Fortnite
Fortnite has gained a massive following in the Kingdom, especially among younger players and fans of more colorful, casual gameplay. Known for its creative collaborations with global brands, Fortnite is already accustomed to in-game promotions, which makes it a seamless choice for in-stream marketing campaigns. Fortnite’s dynamic gameplay and live event features allow brands to sponsor game segments, create branded skins, or collaborate on in-game challenges. The interactive nature of Fortnite also encourages community engagement, making it easier for brands to develop a strong connection with the audience.
3. Call of Duty: Mobile
Call of Duty: Mobile has found significant popularity in the Saudi gaming community, particularly among fans of the first-person shooter genre. Like PUBG Mobile, Call of Duty: Mobile has a substantial audience in Saudi Arabia, which makes it ideal for in-stream marketing. Brands can use the game’s tactical appeal and immersive experience to engage viewers through live-streamed tournaments, exclusive rewards, or by partnering with popular Call of Duty streamers in the region. These marketing approaches offer an authentic way to reach Saudi gamers interested in military and strategy-focused gameplay.
4. League of Legends
Riot Games’ League of Legends (LoL) boasts a dedicated and highly engaged player base globally and is making inroads in the Saudi market. League of Legends is known for its strategic gameplay, which attracts a loyal viewership on streaming platforms. The in-stream marketing potential with LoL lies in its tournament broadcasts, influencer partnerships, and exclusive game content. By sponsoring local and regional LoL tournaments or collaborating with prominent Saudi gaming influencers, brands can reach a core audience of esports enthusiasts, often associated with high engagement and brand loyalty.
5. FIFA
In Saudi Arabia, FIFA is not just a game; it’s a cultural phenomenon. As football is the most popular sport in the region, FIFA offers a strong connection between the virtual gaming world and real-life interests of the Saudi audience. The annual FIFA tournaments and e-sports events attract a massive following, allowing brands to connect with football-loving fans. Sponsorships in FIFA tournaments or partnerships with top FIFA streamers provide an authentic way for brands to engage with this community. In addition, FIFA’s popularity in the Kingdom spans across multiple age groups, giving brands a broad audience to reach.
6. Valorant
Valorant, Riot Games’ tactical shooter, has gained a dedicated following among Saudi gamers who enjoy competitive team-based games. With its esports potential, Valorant presents an opportunity for brands looking to tap into Saudi Arabia’s growing interest in tactical and team-oriented games. Partnering with popular Valorant streamers, organizing branded events, or sponsoring tournament streams can help brands reach a niche but highly loyal gaming community. Additionally, as Valorant continues to grow in popularity, brands that establish a presence now could benefit from an early-mover advantage.
7. Minecraft
Minecraft’s creative, open-world gameplay makes it an ideal platform for brands looking to engage young audiences in Saudi Arabia. With its focus on building and exploration, Minecraft allows brands to sponsor custom builds, in-game experiences, and branded events. Minecraft streamers are often popular among younger viewers who appreciate creativity, making it a great fit for brands with family-friendly or educational messages. With Saudi Arabia’s youthful population, Minecraft campaigns can effectively reach audiences who value both entertainment and innovation.
Conclusion
In-stream marketing campaigns in Saudi Arabia can be extremely successful when tailored to the right gaming communities. With popular titles like PUBG Mobile, Fortnite, Call of Duty: Mobile, League of Legends, FIFA, Valorant, and Minecraft, brands can reach diverse demographics, from casual gamers to esports enthusiasts. By collaborating with popular local influencers and tailoring campaigns to the interests of Saudi gamers, brands can harness the power of in-stream marketing to increase visibility, engagement, and brand loyalty within this burgeoning market.
If you want to know more about in-stream marketing read this post.
